Celebrating You.

Our Story

A lot shifts after breast surgery, and your lingerie drawer is probably the last thing you expect to change. That is precisely what Founder and CEO Dana Donofree discovered after her own surgery. She searched everywhere for a bra that actually fit, yet kept ending up going without one.

That was the moment she realized something needed to change. Drawing on years of experience in fashion design, she (re)designed bras again and again until she made one that suited her body and was not just comfortable, but beautiful as well.

AnaOno may have started out of necessity, but today it gives us a reason to celebrate everything that makes us different.

This is not only about your body – it is about your story. Perhaps you are a breast cancer patient or survivor. Perhaps you are asymmetrical, or your chest has other needs when it comes to fit. Maybe you are done with traditional underwire bras that bring pain and discomfort you do not need. Or maybe you simply want something that helps you look and feel good. Whoever you are, whatever your story, we believe you deserve a bra made for your unique shape. AnaOno. Designed differently. Because we are. And different is beautiful.

Our Mission

We envision a welcoming & elevated future where chest inclusivity is the standard, not the exception

Designed for Comfort.

AnaOno bras are now made with our new Comfy Modal fabric — a softer, more supportive, upgraded material created with you in mind. We listened to your feedback and set out to make the bras you love even better.


From the everyday favorite Rora Front Closure Bra to the laid-back Leslie Leisure Bra, plus the supportive Monica and Molly Bras, every style now uses our Comfy Modal for an even dreamier fit. Each stitch is designed to move with your body, giving you wirefree comfort and care you can really feel.


At AnaOno, we believe your comfort should never be put second. That is why we keep evolving to bring you the most comfortable, dependable bras — because you deserve to feel amazing every single day.

Shop Comfort
Designed for comfort image for our about us page
Women Run.

Created for women, by women. Our team is made up of informed women who care about you and your comfort. We want to shape a world where clinical & specialty intimates are crafted beautifully & function never comes at the cost of comfort. Guided by our dedication to understanding & uplifting our community, we strive to offer products that do more than meet a need & go beyond what our customers expect.


We are ready to support you through your hardest moments, and we hope to be more than one more clothing brand you happen to come across. We want to be your support system, a shoulder to lean on, and above all, a friend.

The AnaOno intimates team at New York Fashion Week Fall 2023
Produced Sustainably.

AnaOno is dedicated to making beautiful, comfortable, high quality clothing from sustainably sourced fibers. We take pride in seeking out the finest fabrics, ones that are good not only for you but also for the planet. Beyond our commitment to sustainable fabrics, we work to partner with ethical, empowering manufacturers who share the same values as our AnaOno team.


Our proprietary AnaOno Comfy Modal fabric is made from wood sourced from sustainably managed forests that regenerate naturally. This innovative material delivers superior softness and recovery while using 97% less water in production compared to traditional cotton.

Learn More
Produced Sustainably image of our comfy modal fabric

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Two women smiling together in wirefree bras